Draught Is My Craft: Troubleshooting Life from the Draught Technicians Perspective

     A week or two ago, a Customer reached out to me with a product inquiry, about a CO2 gas regulator.  They wanted to know how much gas it could move.  This is, in my opinion, a pretty simple, fundamental question about any commercial-grade, Mechanical device: what sort of performance can I get out of this item?  Will it do what I need it to do?       Most technical questions are not new.  Someone has already done the math and/or the science.  Someone has the data.  Someone engineered the device to perform to a particular set of parameters[we hope].  I thought " I should just call the manufacturer, and ask.  My counterpart there will surely be able to rattle this off, by heart, or have the data readily at hand."   Buckle up.  I thought wrong, on several levels.     First, this manufacturer was somewhat recently acquired by a large conglomerate.  The informational insert, that came wit...

   There are certain... Personalities... that we come across, and have to deal with,  while working within the restaurant, bar, and hospitality industries. I find that there are about 4 main types but I would classify as our nemesis', or at the very least, our frenemies. These are the people that make our lives difficult, day after day. However, these are also the people who keep us employed, as they continue to ignore our advice, and our warnings, resulting in ever larger invoices.      Today I will introduce you to the first, whom I have named Gui(Ghee).  If you are unfamiliar with this French origin nickname, it is the short form of Guillaume. If you live in the Southern United States, you might be familiar with the Spanish version, Guillermo. I imagine there are many other derivatives, but the name is not actually important. You may call this guy whatever you like. I don't wish to be gender biased here, but in my personal experience, this pers...

  As we head into the Thanksgiving holiday, a lot of us have food on the brain. As well we should. When we are dealing with craft Brewers, and bar people, alone, it is never difficult to explain the concept of beer as food. Yet, for some strange reason, this is a difficult concept for chefs, and restaurant GM's to absorb, at times.    One great thing about this job is that you get to have the same conversation over and over again. "How is this great?", you might ask. It's great because you get to practice. How many times in your personal life have you walked away from an argument feeling like you've lost it, and an hour or so later thinking of the perfect retort. It is because we have the same arguments over and over, we get to develop the perfect retort in advance.      I will give you an example.  I was called to get a beer system running in a restaurant that was quite old, but had been purchased by a new owner. They were spending tens of thousa...

I do understand the dangers of generalizing. So, please understand that this is merely an observation, and of course, not everyone is always what they appear to be. Political correctness aside, and journalistic integrity intact, my experience as a Draught Equipment Technician has  taught me that, when approaching any sale, it helped to identify my customer. Knowing who my customer was, in terms of spending appetite, and risk tolerance, was absolutely instrumental in knowing how to approach a sale. And don't you dare recoil at the word sale. We all sell things. Politicians sell ideas and agendas. Religious folks sell "God". Most of my customers sell beer, other alcoholic beverages, not alcoholic craft-beverages, service, or like me, beverage equipment. Just because it is necessary, doesn't mean that it sells itself. I have found that there are three main personalities types, when it comes to decision makers, in restaurants. I am intentionally leaving out a fourth type,...