The Good, The Frugal & The Queasy: A Salesperson's Guide.
I do understand the dangers of generalizing. So, please understand that this is merely an observation, and of course, not everyone is always what they appear to be. Political correctness aside, and journalistic integrity intact, my experience as a Draught Equipment Technician has taught me that, when approaching any sale, it helped to identify my customer. Knowing who my customer was, in terms of spending appetite, and risk tolerance, was absolutely instrumental in knowing how to approach a sale. And don't you dare recoil at the word sale. We all sell things. Politicians sell ideas and agendas. Religious folks sell "God". Most of my customers sell beer, other alcoholic beverages, not alcoholic craft-beverages, service, or like me, beverage equipment. Just because it is necessary, doesn't mean that it sells itself. I have found that there are three main personalities types, when it comes to decision makers, in restaurants. I am intentionally leaving out a fourth type,...