Draught Is My Craft: Troubleshooting Life from the Draught Technicians Perspective

   There are certain... Personalities... that we come across, and have to deal with,  while working within the restaurant, bar, and hospitality industries. I find that there are about 4 main types but I would classify as our nemesis', or at the very least, our frenemies. These are the people that make our lives difficult, day after day. However, these are also the people who keep us employed, as they continue to ignore our advice, and our warnings, resulting in ever larger invoices.      Today I will introduce you to the first, whom I have named Gui(Ghee).  If you are unfamiliar with this French origin nickname, it is the short form of Guillaume. If you live in the Southern United States, you might be familiar with the Spanish version, Guillermo. I imagine there are many other derivatives, but the name is not actually important. You may call this guy whatever you like. I don't wish to be gender biased here, but in my personal experience, this pers...

I do understand the dangers of generalizing. So, please understand that this is merely an observation, and of course, not everyone is always what they appear to be. Political correctness aside, and journalistic integrity intact, my experience as a Draught Equipment Technician has  taught me that, when approaching any sale, it helped to identify my customer. Knowing who my customer was, in terms of spending appetite, and risk tolerance, was absolutely instrumental in knowing how to approach a sale. And don't you dare recoil at the word sale. We all sell things. Politicians sell ideas and agendas. Religious folks sell "God". Most of my customers sell beer, other alcoholic beverages, not alcoholic craft-beverages, service, or like me, beverage equipment. Just because it is necessary, doesn't mean that it sells itself. I have found that there are three main personalities types, when it comes to decision makers, in restaurants. I am intentionally leaving out a fourth type,...